Highlights Founders, Garry Cleveland Myers, Ph.D., and Caroline Clark Myers, wrote the mission statement that appears in every issue of Highlights:
This magazine of wholesome fun is dedicated to helping children grow in basic skills and knowledge, in creativeness, in ability to think and reason, in sensitivity to others, in high ideals and worthy ways of living—for children are the world's most important people™.
Today, Highlights for Children is committed to the same values that guided the Myerses' work. We still believe children are the world's most important people. We help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Children and families around the world enjoy our content every day—at home, in school, at play, and all the places in between.